From fiction to action
I recently met with Bell Helicopter’s design and engineering team about the aesthetics of their concept aircraft the FCX-001.
When looking at the aircraft it is easy to see elements seemingly influenced by film and TV such as Star Wars and Flight of the Navigator, and this was deliberate. The team told me how at the drawing board stage they went with their imaginations before the final design.
While Bell might be prioritising the technologies on board the FCX-001 over the platform itself; the capacity to experiment and play with designs brings excitement to an industry which has seemed gloomy in relation to the oil and gas market.
Levi Bilbrey, senior brand strategist at Bell Helicopter, explained further. ‘We are using virtual reality as an experimental tool for market as a design tool[and] looking at augmented reality as a pilot and a passenger experience. We are thinking that the cockpit of the future is going to be a heads-up display.’
Here at Quill we’ve had a bit of fun looking at the wider aerospace market and how sometimes art (in the loosest sense of the word) imitates life.